Branding Your Authentic Self
A Personal Mission Statement Course for Mid-Career Professionals
You've built a career. On paper, it works. But somewhere along the way, the version of you that shows up to work stopped feeling like the whole story. Most people reach mid-career without ever being asked the most important question: Who are you, really — not your title, not your resume, not the version of yourself you perform for others.
That's what this course is about.
What this course is
In a world that constantly tells you who to be, this course helps you remember who you already are.
Branding Your Authentic Self is a 12-week online self-discovery course built for people who are established in their careers but feel disconnected from the work itself. It uses journaling, mindfulness, and diverse interactive art modalities to help you reconnect with who you are — and craft an authentic personal mission statement that reflects it.
This is not a marketing course, and it is not therapy. It is a creative, educational, reflective process that takes the subject of your life seriously — because you are worth that kind of attention.
You will leave with a personal mission statement that is genuinely yours: rooted in your values, shaped by your experiences, and clear enough to guide every major decision you make going forward.
What you will explore
Through a series of structured exercises, creative prompts, and reflective practices, you will:
Develop personal clarity — understand what you value, what energizes you, and what you are here to do
Find your passion — move past what you think you should want and discover what genuinely moves you
Articulate your identity — learn to express who you are with confidence, precision, and authenticity
Write your mission statement — craft a succinct, powerful statement of purpose that captures your authentic self and guides your creative and professional path
Embrace productive confusion — some exercises are intentionally open-ended. Noticing where you expand and contract, where you feel inspired or frustrated, is part of the process. Those reactions are messages. This course teaches you to read them.
Who this course is for
This course is built for mid-career professionals who feel successful on paper but disconnected from their work — the ones who suspect they've been living someone else's idea of their life and want to find their way back to meaning.
It's a fit if you:
Have real career experience behind you, but no longer feel like your work reflects who you are
Are weighing a change — a new role, a new direction, or a return to something you set aside — and want clarity before you move
Have tried the usual career-advice playbook and found it addressed your resume but not your sense of purpose
No artistic background or prior experience required. The only prerequisite is a genuine willingness to look inward.
What people say
"This course was truly transformative for me because it was not just about branding — it was an unexpected journey of self-discovery. I still have a journal that was a semester-long self-reflection project. The lessons from that course continue to influence me to this day." — Ciara F., Communications Specialist in Student Affairs, former Towson University student
"This course became a safe and therapeutic space for me as I navigated a busy schedule. It never felt like school or homework — it helped me relieve anxiety while exploring my identity and who I am as a person. Overall, this process helped me grow immensely in my relationships with others and with myself." — Meara Kuriny
About Jason Armstrong Baker
Jason Armstrong Baker is a Licensed Professional Music Therapist (LPMT, MT-BC), rhythm expert, educator, and creative practitioner based in Baltimore, MD. He developed Branding Your Authentic Self during his tenure at Towson University, where it became one of the most impactful courses students encountered in their undergraduate experience.
His work is recognized by Johns Hopkins Center for Music & Medicine, the Veterans Affairs Administration, The Baltimore Station, and Towson University. He brings the same discipline, creative depth, and genuine care to this course that he brings to everything he does — because he believes that knowing yourself is not a luxury. It is the foundation of everything.
Branding Your Authentic Self is an educational and creative program. It draws on Jason's background but is not therapy, counseling, or a substitute for clinical care.
Founding Cohort
Free Enrollment Now Open
I am looking for 16 people to be the first to experience the online version of this course. In exchange for completing the program and sharing your honest feedback, you will receive full access to all 12 weeks of content — completely free — plus lifetime access including all future updates.
Spots are limited to 16. Once filled, enrollment moves to paid access.
Not ready yet? Start here.
Download a free introductory exercise and take your first steps toward yourself — no commitment required.